8 Reasons to Add EV Charging

Should I install EV Chargers at my business?

The best part about EV charging is what you don’t see. It’s the intangibles. It's not just about the charging, it's about everything that surrounds it. Similar to how gas stations make little money from selling gas and more from items like sodas, lottery tickets, and nicotine. The period of time customers spend at your location while they’re charging is when you reap the most benefits.

Introduction

Any business worth its salt is constantly thinking about how to improve. Usually the focus is on increasing revenue but what about the other aspects? Possessing a loyal returning customer base is what proprietors dream about. Can a simple move such as installing EV Chargers at your business provide these benefits and many more? Let's find out.

The 8 points below will reveal the top reasons to install EV Charging at your business. Along with the benefits, we’ll teach you what to look out for and how to reach your goals quickly without headaches. It’s not our first rodeo, so our experience will help you avoid any pitfalls that may arise and ensure a smooth transition to the EV Charging world.

1. Attract New Customers

With the increasing number of electric vehicles hitting the roads, the demand for EV chargers is on the rise. Everyone will be soon be doing all their errands in EV’s. Personally, when I’m out running errands and remember that the location has difficult parking, it kills my vibe. The last thing anyone wants is to deal with while doing a mundane task is extra inconvenience on top.

2. Enhance the Experience

This scenario applies to EV charging. When your customers know that there will be EV Chargers at your business it will enhance their experience and increase motivation to visit. It’s like two birds with one stone. Not only can they charge their EV while visiting your business, but they are more likely to stay longer.

3. Customer Loyalty

Installing EV Chargers at your business enhances the customer experience but also strengthens the love for your brand. By meeting multiple needs at once, you’re giving customers more reasons to return for a visit. Also, more time spent at your location gives you more opportunity to develop the relationship with your customers. Plus, offering additional services will create referrals and expand your reach in the marketplace.

Green Movement

Installing EV Chargers shows your alignment with the green movement. It shows you’re investing in the future of your business. This commitment to innovation and sustainability markets your brand to environmentally conscious customers. I’m always impressed when I see new EV Chargers outside a business because it shows the owner's commitment.

4. Additional Revenue Stream

Let's not forget that you can generate a profit from EV Chargers. Each time a customer plugs in, that’s more money in your pocket. Although it seems like pennies on the dollar at first, it grows greatly over time into a significant revenue stream. I go into more detail about this in another post called Payback Period & ROI.

5. Paid on Weekends

Can you guess which days are the busiest for charging? That's right, the weekends. This is my favourite reason on this list. There's nothing better than earning money when your business is closed. EV Chargers operate autonomously, requiring minimal oversight. This means even when you're spending time with the kids or watching the football game, your chargers will be collecting payments for you. You can monitor all the activity on your phone, watching the revenue come in. You can also track which charger is being used and its electricity output.

6. Employee Retention

Electric vehicles are cool. They’re new and trendy and represent a positive impact on the environment. If your business is aligned with this movement it will attract new talent as well as retain existing employees. People love being associated with advancing technology and your company culture will be synonymous with a green future.

Your employees will be proud that their company is committed to the environment, inspiring others and potentially influencing their own future purchasing decisions toward driving electric. This shared goal creates a win-win situation for all involved.

7. Future Proofing

Right now having EV Chargers at your business is almost futuristic. It shows you’re ahead of the times by offering this amenity. At the moment only about 5% of the cars on the road are electric so in present day, offering EV charging is more of a luxury than a necessity.

However, as the adoption of electric vehicles accelerates, they'll soon become the norm. Businesses that fail to keep pace by providing EV charging may find themselves falling behind. Businesses that don’t have chargers may risk inconveniencing a growing segment of the population and potentially losing out on valuable business opportunities.

8. Separate from the Competition

Being ahead of the curve can give you a competitive edge, especially if your competitors haven't yet embraced the idea of adding EV chargers. By offering this amenity at your location, you may attract EV enthusiasts as potential new customers. The EV community is passionate about their cause and deeply values businesses that support it. They will appreciate your forward-thinking mentality and become loyal to your business.

Installing EV chargers is a clear statement of your company's vision and may divert customers from visiting your competitors. By providing easy access to EV chargers, you're not just offering a service—you're becoming part of their community.

Conclusion

To summarize, installing EV chargers at your business will future proof your building, give you a jump ahead of the competition and allow you to capture more of the marketplace. EV charging is the future but now is the time to take action. With electric vehicles poised to dominate the roads, there's no better time than now to stay ahead of the curve and embrace this expanding trend. The only question is, how long until electric vehicles completely take over the roads? Will the government achieve their goal of no more gas cars sold after 2035?

Thank you for being apart of this journey. As always, I’m here if you have questions or need help with your own EV projects. Feel free to reach out anytime. I appreciate your support and look forward to sharing more insights with you in the near future.

Take Care,

Strong Energy